Users will soon have a updated setting that permits them to reduce the volume of AI-made videos appearing in their streams. This move comes as the service announced that it presently contains more than 1 billion AI-generated clips.
Pilot Phase and Launch
This change is being tested over the next few weeks before a full-scale launch. This shift comes amid a rise in AI content, spurred by emerging AI video creators.
The Broader AI Trend
It has been noted that nearly 10% of the most rapidly expanding channels on a popular video site only show AI-generated videos. A considerable share of this material is deemed mass-produced AI material, a term for substandard, bulk-generated content that is typically illogical or dreamlike.
“We know from our community that numerous viewers like content produced via AI tools, from digital art to informative clips, and we want to offer the community the ability to see more or less of that, based on their own choices,” stated a company executive.
Volume and Proportions
The service shared that there are now 1.3bn videos on its network identified as made with AI. Overall, more than 100 m media items are uploaded to the service each day, making AI content a relatively small percentage of its total content library.
User Control Features
Viewers will be in a position to limit or boost the volume of AI-generated videos they view by accessing the “manage topic” feature in the platform and selecting the AI content topic. Additional categories that currently be adjusted under the setting include news, fashion, aesthetics, and movement.
Platform Guidelines
TikTok’s policies mandate creators to tag lifelike AI-generated content, and it bans dangerous deepfakes of public figures or critical incidents. Any realistic AI video that is not labeled can be deleted under its terms of service.
Furthermore, the service will now add an AI-generated tag to content produced via its own AI tools, or identified by an collaborative effort for recognizing AI-generated material. This step is designed to help prevent users from seeking to evade the tagging system.
Responsible AI Funding
The platform is additionally establishing a $2 million educational fund for experts and groups to develop informative material about using AI responsibly. This project will support educational bodies specializing in educating computer science.
Moderation Strategy
TikTok has defended its safety measures, following controversy over proposals to cut jobs for numerous review team members in the United Kingdom. The company is planning to cut hundreds of positions in its content moderation division in London, with labor groups and internet security professionals raising concerns that staff are being displaced by automated systems.
A senior executive explained that people-led review would remain essential, but artificial intelligence can protect employees by filtering out the most distressing content ahead of it is viewed by staff. The platform reported a significant reduction in shocking and graphic content seen by human moderators over the past year due to intervention by its machine learning processes.
“We think that it’s essential to integrate staff and AI to maintain a secure environment,” the official commented. “We’ll have staff as involved in the system, but we also think it’s extremely critical to reduce exposure to dangerous material as quickly as possible, which is where a extensive automated help is really helping us process content quickly.”
